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Innovating through virtual brands

Innovating through virtual brands

Diversify your offering and reach new audiences through virtual brands

We aim to foster innovation across the food sector – developing fresh, exciting concepts to offer customers the choice they want and to help you increase conversion.

Virtual brands are our latest innovation that make your resources go further. Creating a virtual brand means using your existing kitchen, equipment and stock to provide customers with another occasion or cuisine online, but under new branding.

This gives you an opportunity to:

  • Develop new ideas and new concepts under a new brand name, lowering risk and cost
  • Reduce product wastage and cost
  • Test new dishes and styles before adding them to your established brand menu

Burger Joy - A Virtual Brand Case Study

Three years after it's launch on the platform, Burger Joy, famous in Hong Kong for its delicious beef patties, decided to test a new market through a Deliveroo virtual brand.

Combining the popularity of their Buffalo Wings side dish, with a growing demand for wings in the area, we worked with the team to launch 'Wingman' - a virtual band dedicated entirely to offering a tasty selection of wings infused with local flavours.

Since its launch in July, Wingman has become a huge success, with orders exceeding those of the original brand for the month of August!

Burgers and Wings now both come from the same kitchen to feed their hungry customers.


How can you get involved?

If you'd like us to help you create a new virtual brand, register your interest by emailing restaurants@deliveroo.ie.

Deliveroo application

Download the App on iPhone or Android.

Deliveroo iPhone application
Deliveroo Android application